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Cappiello
is the Father of the Modern Poster. Though the Italian-born
artist, who created posters in Paris for 40 years, had clear
antecedents in his style, he had an entirely original approach
to the means of portraying the advertising message.
To arrest the attention of the passerby and to indelibly
etch an image in his mind – that was Cappiello’s mission.
By
means of wide color planes and highly exaggerated colors
and situations, he surprised, and moved the viewer. Beginning
with a caricature-style poster for the magazine “Frou-Frou”
in 1899, he went on to create over 1,000 posters in the
next 40 years.
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Click here to view other
works by Cappiello
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